Does a Hyphen Matter In A Domain Name?

[HeatherWhite]

Does using a hyphen in a domain matter? I am planning to purchase this domain name but unfortunately, it is not available at all. i am planning to put a hyphen on instead. What do you think guys?

[zach]

It depends why you are purchasing it.

If the domain is keyword rich for SEO, the hyphen might even help. If you're branding, then it's generally a bad thing to have a hyphen in it.

Zach

[DomainAuctionsScript]

It definitely decreases its value if you are attempting to resell these domains. It all depends on its use, for SEO its not a big problem, but it does affect its resale value.

[HeatherWhite]

Thank you Zach.

[HeatherWhite]

DomainAuctionsScript Wrote:It definitely decreases its value if you are attempting to resell these domains. It all depends on its use, for SEO its not a big problem, but it does affect its resale value.

I am planning to start a beauty site. But of course, all the basic keywords with good daily searches are taken.

Thanks for the answers guys.

[wsdomain]

Yeah it may decrease it value but if you really want a specific domain on a certain extension then you can always use special characters. I don't think it will affect your SEO benefits.

[HeatherWhite]

That is exactly my point. I really want this keyword but it is not available. So I am planning to put a hyphen instead.