09-23-2006, 09:27 AM
If you think about it, what you call brandable domains is a classification in value that comes after generics. Although this isn't always the case, this implies that most brandable domains have little to no inherent value. So what does it mean for a domain name to be brandable?
In my opinion, two things are needed:
1. A domain that people can remember
2. Development of the domain (usually)
3. Advertising or 'Branding'
The first condition is a quality of the domain name, and the second two are not qualities of the domain name. Furthur, the 2 conditions which are not qualities of the domain name take A LOT of work and good relations or money. So what does this mean?
Brandable domains are for the most part void territory. It is as if you were to buy great undeveloped land in the middle of nowhere. You would have to clear the land, build on it, and then get people to come to your territory. This is very hard to do, and is hence unattractive.
People who buy brandable domains are usually people with a lot of money and time. This is why you sometimes see 'rubbish' names selling at high prices. They are rubbish now, but the buyer plans to develop them. However, until the buyer does, they are pretty unvaliable.
Like triumph said, many things can be branded, and hence brandability (the 1st condition that I mentioned above) is only a very small consideration. The important ones, as I said above, are development and advertising.. and generally speaking, if you have to work hard to make your domain 'visible', then it isn't a good domain.
Zach
In my opinion, two things are needed:
1. A domain that people can remember
2. Development of the domain (usually)
3. Advertising or 'Branding'
The first condition is a quality of the domain name, and the second two are not qualities of the domain name. Furthur, the 2 conditions which are not qualities of the domain name take A LOT of work and good relations or money. So what does this mean?
Brandable domains are for the most part void territory. It is as if you were to buy great undeveloped land in the middle of nowhere. You would have to clear the land, build on it, and then get people to come to your territory. This is very hard to do, and is hence unattractive.
People who buy brandable domains are usually people with a lot of money and time. This is why you sometimes see 'rubbish' names selling at high prices. They are rubbish now, but the buyer plans to develop them. However, until the buyer does, they are pretty unvaliable.
Like triumph said, many things can be branded, and hence brandability (the 1st condition that I mentioned above) is only a very small consideration. The important ones, as I said above, are development and advertising.. and generally speaking, if you have to work hard to make your domain 'visible', then it isn't a good domain.
Zach