CTR

[sinelogixtech]

Whta is CTR? And How To calculate?

[alwaysprompt]

- CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.
Each of your ads and keywords have their own CTRs that you can see listed in your account.
A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR (a component of Quality Score), which can affect your costs and ad position. Note that a good CTR is relative to what you're advertising and on which networks.


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[JamesC]

CTR refers to click through rate. The viewers who click on our link in search engine from the viewers who just scroll down through the link is termed as CTR.