05-02-2007, 02:38 AM
Over hte last 25 years there is one thing that all marketing studies have agreed upon: Women don't buy into it.
Show a sexy woman eating a burger and men will go buy the burger. Show a sexy man driving a car and women will research the options of the car.
Men are more visual and more likely to buy a product or service if a sexy woman is advertising it.
Most of the time the sexy woman doesn't deter women from buying.
So marketing strategies are to make the commercial visually appealing to men with enough information to entice women to look into the product further.
Or animals. If you want to attract women, show baby animals.
Show a sexy woman eating a burger and men will go buy the burger. Show a sexy man driving a car and women will research the options of the car.
Men are more visual and more likely to buy a product or service if a sexy woman is advertising it.
Most of the time the sexy woman doesn't deter women from buying.
So marketing strategies are to make the commercial visually appealing to men with enough information to entice women to look into the product further.
Or animals. If you want to attract women, show baby animals.