Press Releases - who reads them and how do they help?

[andreww38]

as a former journalist, i'd say that press releases can be really powerful tools if you know how to compose one properly.

the problem is that a lot of the stuff on prweb and other online agencies are pure crap.

hence any reputable news publisher (whether tv, radio, newspaper, magazine, or website like bbcnews.com or cnet) will throw most of it out.

if you'd like to see the power of news releases, do a google for thejapanesearecrazy.com.

my friend fired out those press releases and they were carried at quite a number of places.
some even as far away as eastern europe and south america.

so you need a combination of:
1) compelling content
2) interesting angle
3) colorful personalities

to ensure that your press release is widely syndicated.

too many press releases look like articles that you'd find in article directories which is a damn shame.