12-19-2006, 06:33 PM
This seems perfectly expected to me (which is unfortunate).
![[Image: overture_yahoo.jpg]](http://www.controrete.com/images/overture_yahoo.jpg)
A SEM company noticed that one of its client's adwords
expenditure suddenly and unusually rose during the period of one day. This consumed an entire $10,000 deposit made by the SEM company. This company usually only spends $2,500 per day on PPC in Yahoo Publisher Network, so it ran an alarm.
They got their money refunded (even though yahoo claims that the credit was an act of goodwill and not, uhm... a compensation for click fraud)
check out the article:
http://pepperjamblog.com/?p=78
Zach
A SEM company noticed that one of its client's adwords
expenditure suddenly and unusually rose during the period of one day. This consumed an entire $10,000 deposit made by the SEM company. This company usually only spends $2,500 per day on PPC in Yahoo Publisher Network, so it ran an alarm.
They got their money refunded (even though yahoo claims that the credit was an act of goodwill and not, uhm... a compensation for click fraud)
check out the article:
http://pepperjamblog.com/?p=78
Zach