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Tom Brady already isthe GOAT of the NFL. He just got a littlegreater in eSportsas the cover athlete for Madden NFL 18.For the first time in his illustriouscareer, fresh off his fifth Super Bowl ring, Brady will see his image grace the front of EA Sports' iconic NFL video game.MORE: How real is the Madden curse?So the question is this: Why Brady now, after all these years, and without a fan vote?With the introduction of a"G.O.A.T. Edition" for Madden NFL 18,Brady was the natural and ideal  Doug Baldwin Jersey partner for EA."Up until last year, fans voted on the cover athlete," Josh Rabenovets, senior director of global product marketing at Electronic Arts (EA), told Sporting News."However, we decided the cover athlete should be more than just on the cover. Rather, with ample leadtime we can offer a much deeper, integrated experience in collaboration with our cover athlete."Tom Brady exemplifies the two primary attributes Madden seeks in a cover athlete: elite on-field Men's 12 Fan Legend Jersey  performance and brand fit. Further, he embodies the innovation and storyline for Madden NFL 18."As you would expect from the GOAT, the Patriotsquarterback also spits on the notion there's a real-life"Madden curse" still attached to the virtual accolade.Said Brady, via EA's release: "The Madden NFL 18 cover is  Russell Wilson Jersey a great honor for me. Especially since I have been playing the game since growing up next to EA headquarters in the Bay Area."I'm not one to believe in curses, so I'm ready to take the challenge head on like always! It doesn't stand a chance!"                            Brady, a San Mateo, Calif., native, grew up 15 minutes north of EA Sports' home in Redwood City. He becomes the second consecutive Patriots player to be on the Madden cover, following tight end Rob Gronkowski in 2016. It's the first time that's ever 12 Fan Jersey  happened for teammates.WATCH: Gronk makes fun of Madden curseThe best QB of all time, at this stage in his career,shouldn't be afraid of asilly curse.Although Gronk ended lastseason on injured reserveafter back surgery, New England wasn't cursed as a team, as Brady led itto an epic comeback win over Atlanta in Super Bowl LI.It also won't make Bradysweatabout the Patriots' status as heavy "real" favorites to repeat as Super Bowl champions.Beyond the Brady cover, Madden is hitting a new level while powered by Frostbite, its new  Seattle Seahawks Mens Jerseys elite game engine. That means gamers will get to experience never-before-seen visuals for players, stadiums and crowds.                            Those who buy the G.O.A.T Edition will get early three-day acce s and one of five G.O.A.T players of their choice for Madden NFL 18 Ultimate Team.For those gamers who can't wait to go work with the GOAT again, Madden NFL 18 is now available for pre-order. The game is scheduled to launch on Friday, Aug. 25 on both Xbox One and Playstation 4.