positioning in the high-end
#1
positioning, concentrate on research and development of new products and identify the unique positioning, pricing is also increasingly close to the people, but also have to invest in brand flagship store to attract the eye. Brand segmentation has become a trend Zhuo Yi cabinet this year has just launched a 'platinum kitchen', that is, they do 14
years of stainless steel cabinets re-packaging positioning. Zhuo Yi Marketing Director Zhou Haijiang told reporters, Zhuo Italy has been positioning in the high-end, the last century, 90 years of market spending power is limited, not easy to sell. 'Now the cabinet market more and more segments, our positioning and price is also accepted by
most consumers.In addition to stainless steel kitchen, we have also developed a high-end solid wood products.' Colani Home Co., Ltd. Marketing Director Zhu Chunyun told reporters: Now the cabinet brand more and more practical, and rarely play some of the concept of nothing speculation, the terminal store image is also needed to
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