PPC

[sinelogixtech]

What’s the difference between broad, exact and negative match?

[toursinfiji]

Broad match = Contains all the words, may be in any order, and may include other words.
Phrase match = Contains all the words, in order, and may include other words before or after the phrase.
Exact match = Contains only these words in this order.

[MattHogan]

Broad match = Contains all the words, may be in any order, and may include other words
Phrase match = Contains all the words, in order, and may include other words before or after the phrase
Exact match = Contains only these words in this order

[michaeltim]

Broad Match = It allows the ad to show when the keyword is present anywhere within the search query .Also, its show for all close variants of the term as well as synonyms.

Phrase Match =This keywords must be present in the search query in the same order as mentioned by you.Also shows for the close variants but not for synonyms.

Exact Match =  Its means your ad will be shown only if your search query exactly matches your bidded keyword.Also, show for close variants and also include any reordering or rephrasing of the word, as long as the meaning doesn’t change.