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It seems that this lost it's value a year or two ago, so I kinda go for domain authority even tho I don't know how to do that yet.
So what's your opinion of Page Rank? Useful or not?
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I find page rank to be useful in finding out if my online marketing strategies and also my SEO strategies are working. If I see an increase in my page rank I know I am doing something right and that is always a great feeling.
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Page rank is useful to me even if it isn't for anyone else because it shows that what I am doing is working well for me. I believe that page rank also means a lot to those who are out to buy domains as well. If you can get a good page rank on a domain then people are willing to pay more for your domain than if it was a 0 page rank.
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According to my opinion nowadays google doesn't give preference on page rank
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The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product/service. PageRank is a way of measuring the importance of website pages. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
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PageRank is an independent measure of Google's perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. Google provides a pagerank to web sites based on the site's importance. For the public, Google conveniently reports this as a number from 0-10. This is why PageRank is so important.
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In 2014 John Mueller from Google has said that it is improbable Google would refresh toolbar PageRank. The signs were wanting a while, toolbar PageRank was being refreshed dynamically more sporadic and in reality the SEO business was giving careful consideration to the metric.