Finding a niche

[scalamedia]

I have to agree that without true passion for what you are doing you cannot effectively develop a successful "niche". Everything I have pursued that went against my core I have only performed moderately well at. The most successful people I know are wild about their business.

[Plumley]

I agree. I think being wild about your business is the foundation for success. What happens after that is up to the individual, of course, but I expect few people build successful businesses that they hate.