03-17-2018, 09:18 AM
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Why RICHARD MILLE watches are very expensive
The Richard Miller watch costs about $80,000 and it costs millions of dollars for some more exotic timepieces. Richard Miller publishes at least several different $1,000,000 watches each year, and the average price of one of the tourbillon watches ranges from about $500,000 to $800,000. Even with luxury watch standards, these numbers are huge - so one question often asked by consumers and the rest of the watch industry is "Why is Richard Mille's watches so expensive?"
Does Richard Mille products have this intrinsic value and need high pricing? Is there still other factors that make the brand (very successful) collect so much money for a single timepiece? I (and many aBlogtoWatch team members) have been researching the Richard Miller brand for a while and spent some time understanding their products, and I am very happy to be able to understand with a range of people in the company, including Mr. Richard Mille. I personally. Admirably, we tried to unravel some of the brand secrets that kept Richard Miller from continuing to show off their elite consumer list with extremely expensive timers, and they continued to buy one by one.Replica HYT H1 AZO PROJECT watch 148-PA-21-GF-RU
Richard Mille himself is a key part of the brand's special success. In a sense, without him, brands would not be like today. I will spend more time talking about Richard Miller men's efforts to strengthen Richard Miller's watch brand, but first of all to introduce some background knowledge. Richard Miller began his career in the watch industry at the beginning of the quartz crisis - this is a time when the traditional Swiss mechanical watch industry is seriously threatened by the low-priced electronic quartz watches produced in Asia.
Richard Mille even sold for a company that was eventually sold to one of the Japanese watch companies Seiko. Seiko Co., Ltd. is not only considered as the main enemy of the Swiss in this era (the Swiss have only recently forgiven Japanese watchmakers), but it is also one of the few companies that has actively tried to “acquire” many traditional watch brands. This time in the 1980s (especially the first half of the 1980s) was very complicated and transformative for the surviving traditional watch brands. For example, at that time, Switzerland accounted for only 3% of the total global sales of watches. In terms of price, this 3% almost completely includes the top echelon of the timepiece. The implication is that the only watch sold in Switzerland is a luxury timepiece, similar to the jewelry (rather than the tool) purchased by a very wealthy person.buy Replica Hublot TECHFRAME FERRARI Watches
It is in this environment that Richard Miller not only studied the watch industry, but also gained his entrepreneurial spirit. In the early 1990s, he joined the French jewelry company Mauboussin as a watchmaker. Less than a decade later, the first Richard Mille brand timepiece was released in 2001. Richard Mille quickly learned about the importance of image, exclusivity and lifestyle. He understands that while high-quality timepieces always have inherent value, most customers in the luxury sector simply do not buy products because of their high quality. In order to ensure that customers not only purchase luxury timepieces, but also continue to pursue more brands (although more familiar with the brand), a special formula designed to create needs and desires needs to be adopted.
I mentioned the last part of the specific reasons for returning customers. When a company’s luxury image is only skin deep (which means that their main sales image and material content are low), consumers tend to be quick and smart. High-end watch consumers are often very sophisticated people and seek value strictly. Brands that are considered to be of little value often do not benefit from a lot of return business. Therefore, Richard Miller is likely to find those lucky brands, sell a watch to people, and other brands that can maintain long-term relationships with customers who are constantly looking back.http://www.chrono4usale.com